1,200+ car-seller leads at $1.94 each. 90% genuine when sellers share their VIN.
A used car dealership in Illinois wanted to buy more cars directly from local owners. DealerDrive ran "sell your car" campaigns on Meta under its AI layer and delivered more than 1,200 seller leads in about 45 days at $1.94 each, every one quality-scored. The dealer reports 65% of all leads were real people who responded, and 90% of leads were genuine when the seller shared their car's VIN.
The dealer wanted to buy more used cars directly from local owners, and needed a steady flow of real sellers instead of junk form fills.
Lead-form campaign: 728 conversions at $1.75 each. Web-lead campaign: 478 leads at $2.22 each. The dealer was happy enough with the VIN leads to share his feedback with other dealers.
Source: Meta Ads Manager (Mar 1 – Jun 30, 2026), the dealer's DealerDrive Leads dashboard, and the dealer's own follow-up (65% real, 90% genuine with VIN). Cost per lead = $2,336.19 ÷ 1,206 Meta results; days of spend = $2,336.19 ÷ $50 a day ≈ 47. Numbers not rounded up or edited.
What we did
- Built "sell your car" ads aimed at local car owners, not car buyers.
- Ran two Meta campaigns side by side, instant lead forms and a web lead page, each on $25 a day.
- Asked sellers for their car's VIN, so every lead came with a real, checkable vehicle.
- Put the campaigns under the DealerDrive AI layer, which checks every lead, removes duplicates and gives it a quality score from 1 to 5.
- Delivered each scored lead to the dealer's CRM by ADF, so the team called the hottest sellers first.
Ask sellers for the VIN. It filters out time-wasters on its own, and with quality scoring your team only calls the sellers who are ready.
The proof: real screenshots
Straight from the dealer's own Meta Ads Manager and DealerDrive account. The dealer name and lead details are pixelated.
Seller leads from Meta
1,206Meta Ads Manager: 728 lead-form conversions at $1.75 and 478 web leads at $2.22, on $25 a day per campaign. Campaign names pixelated.
Every lead scored in DealerDrive
5/5 HOTDealerDrive Leads dashboard: each lead gets a quality score (5/5 hot, 3/5 neutral) and is delivered to the CRM by ADF. Dealer name and lead details pixelated.
Leads delivered to the CRM
726DealerDrive dashboard, latest totals: 1,273 total leads, 726 delivered to the dealer's CRM, 237 queued and only 3 duplicates. Lead name pixelated.
