Skip to content
Home / About

Built from the dealer floor.

DealerSales exists because the agencies pitching dealers didn't know what a deal jacket looked like. We do.

Our story

From running stores to fixing their marketing.

Our founder spent his career inside dealerships, running stores in Phoenix and Los Angeles, building sales teams from scratch and watching agency after agency promise results that never landed.

DealerSales is the company he wanted back then: people who know the difference between a fresh up and a be-back, who respect that your BDC has 20 leads to call before lunch, and who build websites and ads that actually sell cars.

Sam Ayala, founder and CEO of DealerSales

“I’ve lived the dealership grind. I understand the pressure, the pace and the payoff, so everything we build is about helping you win more with less stress and more control.”

Sam AyalaFounder & CEO · About Sam

How we work

Four rules behind every decision.

Rule 1

Dealer-only

Every campaign and every site we build is for a car dealer. Nothing else.

Rule 2

Honest pricing

We tell you what it costs up front, without a discovery-call wall.

Rule 3

No contract

Month-to-month. If we're not delivering, you should be able to leave.

Rule 4

Honesty over hype

We don't promise 200% growth. We tell you what we can do and how to measure it.

Who we serve

Used car dealers in the US and Australia.

Independent stores and dealer groups who want a modern website, real buyers from their ads, and a place in AI answers.

Talk to a human

Let's look at your store.

Get your free AI visibility score

Free. Takes under a minute to request.

Sent by email. No sales call unless you ask.

Got it. Your AI visibility score is on its way.

Book a 15-minute demo

We'll be in touch within one business day to set up a time that suits you.

Which services are you interested in? Choose any

Thanks! We'll be in touch within one business day to set up your demo.