264,000 Google AI impressions in 90 days, from buyer's guides we wrote.
An Australian used car dealership went from too few Google impressions to report on to 264,000 impressions in Google AI Overviews and AI Mode in 90 days. Its top eight AI pages are all buyer's guides we wrote, and organic visits grew from about 500 to over 5,500 a month.
About 500 organic visits a month, and too few Google impressions for Search Console to report on.
Visitors from our organic social posts engage 56.5% of the time, against 38.6% for visitors from paid social ads. Organic search visitors stay 1m 10s on average, against 16s from paid social. And 89 visits in 30 days came straight from AI assistants such as ChatGPT.
Source: Google Search Console (Generative AI features, Performance, Insights) and Google Analytics 4 (Traffic acquisition, Aug 27 – Sep 25, 2026). Organic visits = organic search 4,223 + organic social 1,290 sessions. Numbers not rounded up or edited.
What we did
- Rebuilt the website UI/UX, navigation and conversion flow, so buyers move easily from a car to an enquiry.
- Fixed the website SEO.
- Added an llms.txt file so AI assistants can read what the dealership sells and where.
- Wrote buyer's guides that answer the questions car buyers ask (Prado, HiLux, Outlander, CX-5, reliable used SUVs under $15k), and optimized existing pages for AI visibility.
- Shared the content on the dealer's social media, which brought in the most engaged visitors.
Buyers now ask Google and ChatGPT which used car to buy before they pick a dealer. Answer those questions on your site and AI starts showing your pages.
The proof: real screenshots
Straight from the dealer's own Google Analytics and Search Console. Only the website address and dealer name are pixelated.
Google AI impressions
264KSearch Console, Generative AI features, last 90 days: how often Google AI Overviews and AI Mode showed the site.
What Google AI shows
8 of 8The eight pages Google AI shows most are all buyer's guides we wrote, led by a Toyota Prado guide with 27,631 impressions.
Google search clicks
36,907Search Console overview: clicks from Google search to the site in the last 90 days.
Impressions, last 28 days
393KSearch Console Insights: 393K impressions in the last 28 days, up 15% on the 28 days before.
Organic visitors engage more
61% vs 39%Google Analytics, last 30 days: organic search visitors engage 61% of the time, paid social visitors 39%. 89 visits came straight from AI assistants.
