Skip to content
Home / Case studies / 441 leads at $2.85 each, on $15 a day
DealerDriveMeta lead forms + DealerDrive AI layer Brisbane, AustraliaUsed car dealership

441 quality-scored car leads at $2.85 each, on $15 a day.

A used car dealership in Brisbane ran a Meta lead-form campaign controlled by the DealerDrive AI layer. It delivered 441 leads at $2.85 each from $1,257.72 of spend, with every lead sanitized for junk and given a quality score before it reached the dealer.

441leads at $2.85 each, on $15 a day
Before

The dealer wanted paid leads from Facebook and Instagram, but only real, quality-checked ones, not the junk lead forms usually bring in.

Apr 1 – Sep 26, 2026 report, about 90 days of spendResults
Leads from Meta lead forms441Leads
Cost per lead$2.85Per lead
Total ad spend$1,257.72$15/day
Ad impressions100,106Meta

This is the same Brisbane dealer as the new-website case study: the website grew organic traffic while DealerDrive handled paid leads.

Source: Meta Ads Manager (campaign results, Apr 1 – Sep 26, 2026). Days of spend = $1,257.72 ÷ $15 daily budget ≈ 84. Numbers not rounded up or edited.

What we did

  1. Set up a Meta lead-form campaign for the dealership on a $15 daily budget.
  2. Put the campaign under the DealerDrive AI layer, which controls it and checks every lead as it comes in.
  3. Sanitized the leads: junk entries are filtered out before they reach the dealer.
  4. Gave every remaining lead a quality score, so the sales team knows who to call first.
What it means for your store

On $15 a day you can get a steady flow of leads for under $3 each, and DealerDrive makes sure your team only spends time on the real ones.

The proof: real screenshots

Straight from the dealer's own Meta Ads Manager. The account name, campaign name and other campaigns are blurred.

Proof 1 of 1

Leads from one campaign

441

Meta Ads Manager: 441 leads (form) at $2.85 per lead, $15 daily budget, $1,257.72 spent, 100,106 impressions. Other campaigns, the account name and the campaign name are blurred.

Free AI visibility score

See what AI says about your store.

Free No sales call Results by email

Got it. Your AI visibility score is on its way to your inbox.