Your dealer website, in English and Spanish.
Every page and every car in both languages. Spanish-speaking buyers can search your inventory, apply for financing and send a request in Spanish, and their lead reaches you tagged “Español”.
From $349/mo per rooftop for Founding 100 dealers
Why Spanish
Many of your buyers shop in Spanish.
17%
of US retail new-vehicle buyers were Hispanic in September 2022.
30%
in the Southwest, the highest share of any US region.
1 in 7
people in the US, age 5 and up, speak Spanish at home.
Sources: S&P Global Mobility (new-vehicle registrations, September 2022); US Census Bureau, American Community Survey 2024.
What you get
Not a translate button. A real Spanish website.
Everything in the Website Platform, in two languages, kept in sync for you.
Every page, in both languages
Home, inventory, financing, trade-in, about and contact. A language switch on every page remembers the buyer's choice.
Every car, automatically
Each car you add shows up in Spanish too, with the same price, photos and details. Nothing to retype.
Spanish forms, leads tagged Español
Buyers apply and ask in Spanish. Every Spanish lead reaches you tagged "Español", so the right person calls back.
Found in Spanish search
Real Spanish pages that Google and AI assistants like ChatGPT can show to people searching in Spanish.
Chat that answers in Spanish
The AI chat assistant on your site replies in the language the buyer writes in.
Checked by a native speaker
Main pages are reviewed by a native Spanish speaker, with Spanish financing disclosures and consent text included.
Compare
A translate button vs. the Bilingual Website Platform.
A translate button
- Google does not show widget translations in Spanish search results
- Finance terms often come out wrong
- Forms and lead emails stay in English
- Car details may not translate at all
Bilingual Website Platform
- Real Spanish pages Google and AI assistants can find
- Wording checked by a native Spanish speaker
- Spanish forms, and leads tagged Español
- Every car in Spanish, kept in sync automatically
Founding 100 offer · First 100 dealers only
Bilingual Website Platform for $349/mo regular price $499 per rooftop
Everything in the Website Platform, in English and Spanish. Price locked for 24 months. Setup free with a 12-month agreement, or $499 one-time month-to-month. Live in about 30 days.
English-only Website Platform: $199/mo for Founding 100 dealers. See all prices
How it works
Bilingual in three steps.
See it in 15 minutes
A short demo of the bilingual site with your kind of inventory.
We build and translate
We set up both languages, translate your pages and cars, and a native speaker checks the wording.
Live in about 30 days
Your site goes live in English and Spanish. As you change specials and inventory, Spanish keeps up.
FAQ
Bilingual website questions
Is this just Google Translate on my website?
No. A translate button changes the words on screen, but Google does not show those pages in Spanish search, finance terms often come out wrong, and forms stay in English. The Bilingual Website Platform gives every page and every car its own Spanish page, checked by a native Spanish speaker.
Do I need Spanish-speaking staff?
It helps, because many Spanish-speaking buyers want to talk in Spanish. Every Spanish lead arrives tagged "Español", so even one Spanish speaker on your team can take them all.
What does it cost?
For our Founding 100 dealers, $349 a month per rooftop, price locked for 24 months. The regular price is $499 a month. Setup is free with a 12-month agreement, or $499 one-time month-to-month.
How long does it take?
About 30 days from signing, including a native-speaker review of your main pages.
Will new cars show up in Spanish?
Yes. Every car you add appears on the Spanish site automatically, with the same price, photos and details.
Can I change the Spanish pages myself?
Yes. You can edit both languages, or send us the change and we will update both.
I already have a website. Can you make it bilingual?
Yes. We move your current site to the Dealer Sales Website Platform, free with a 12-month agreement, and launch it in English and Spanish. Your domain stays in your name.