2,200 users and 5,260 Google AI impressions in 90 days, on a brand-new dealer website.
We designed and built a website from scratch for a used car dealership in Brisbane and launched it in June 2026 with no traffic history. In its first 90 days it reached 2,200 users, 2,311 Google search clicks and 5,260 impressions in Google AI Overviews, with 98% of website visits coming from outside paid ads.
A brand-new website with no traffic, no search visibility and no Google impressions. Designed, built and launched from scratch in June 2026.
Only 2% of website visits (63) came from paid social. The same dealer's DealerDrive lead-form ads collect leads inside Meta instead (see the DealerDrive case study). Organic search visitors engage 66.9% of the time and organic social visitors 58.6%, against 39.7% for paid social.
Source: Google Analytics 4 (Home, Traffic acquisition, last 90 days) and Google Search Console (Overview, Generative AI features, last 90 days). Numbers not rounded up or edited.
What we did
- Designed and built the dealership website from scratch, and launched it in June 2026.
- Optimized every page to rank on Google and to be read and cited by AI assistants (Website Platform).
- Added the AI Growth Plan so Google AI Overviews and AI Mode started showing the site in its first weeks.
- Grew organic search and organic social, while DealerDrive lead-form ads ran on Meta separately.
You don't need years of traffic history. A new website built for Google and AI can show up in AI answers within its first 90 days.
The proof: real screenshots
Straight from the dealer's own Google Analytics and Search Console. Only the website address and dealer name are pixelated.
Users in 90 days
2.2KGoogle Analytics home, last 90 days: 2.2K active users, up 106% on the 90 days before.
Where the visits came from
98% not adsGoogle Analytics traffic acquisition, last 90 days: organic search 42%, direct 42%, organic social 12%. Paid social brought only 2% of website visits.
Google search clicks
2,311Search Console overview: clicks from Google search in the site's first 90 days.
Google AI impressions
5,260Search Console, Generative AI features: Google AI Overviews and AI Mode showed the new site 5,260 times in 90 days.
