Why this matters now
Digital ads can be your highest ROI marketing channel — but only if they target the right buyers with the right message at the right time. Generic campaigns waste budget and fail to fill your lot. Our approach focuses on in-market shoppers in your DMA, matched to your actual vehicles and offers.
- Hyper-local targeting means higher quality leads
- Inventory-based ads match shoppers to real vehicles you have in stock
- Retargeting keeps you top-of-mind until the sale closes
What’s included
Google Search Ads
- Target high-intent keywords like ‘used Ford F-150 near me’
- Location & device targeting to focus budget on your market
Facebook & Instagram Ads
- Visual campaigns showcasing your inventory and specials
- In-market targeting using Facebook’s automotive intent data
Dynamic Retargeting
- Serve ads for the exact vehicles visitors viewed on your site
- Follow-up offers to re-engage prospects
Seasonal & Event Campaigns
- Push holiday sales, clearance events, and service promotions
Ad Spend Optimization
- Continuous monitoring to maximize conversions
- Reporting based on cost-per-sold-vehicle, not vanity metrics
How it works
Step 1 — Audit & Plan (Week 1): Review current ad accounts, targeting, and performance metrics; identify quick wins.
Step 2 — Campaign Build (Weeks 2–3): Create and launch new campaigns with optimized targeting, creative, and bidding.
Step 3 — Ongoing Optimization (Ongoing): Weekly adjustments to targeting, creative testing, and ROI tracking.
What you get
- Campaigns targeting actual in-market buyers
- Ads built around your live inventory and offers
- Retargeting that brings back undecided shoppers
- Clear reporting that ties ad spend to actual sales
FAQs
Do you manage both Google and Facebook ads?
Yes — we run both platforms for full coverage of search and social buyers.
How is your targeting different from other agencies?
We use your actual inventory and specials to create campaigns, plus hyper-local targeting to your DMA.
Do I need a large ad budget?
We can start with budgets as low as $1,000/month and scale based on results.
Will you work with my existing ad accounts?
Yes — we can manage your current accounts or set up new ones under your ownership.
How soon will I see leads?
Most campaigns start generating leads within days of launch.
Do you provide ad creative?
Yes — we design ad graphics and write copy tailored to your brand and offers.
How do you track ROI?
We measure leads, showroom visits, and sold vehicles, not just clicks.